Brevo Pricing (2026)

Brevo (formerly Sendinblue) prices by emails sent per month, not by contact count — the reverse of Mailchimp. The Free plan sends 300 emails/day forever with unlimited contacts. Starter starts at $9/month for 5,000 emails/month; Business is $18/month for 5,000 emails; Enterprise is custom.

This guide walks through what you get at each tier, the SMS and transactional add-on costs, and whether Brevo beats Mailchimp on real per-month cost for your list shape.

Brevo plans at a glance (2026)

Brevo's tier structure is unusual — unlimited contacts on every plan (including Free), priced by emails sent per month. That is the opposite of Mailchimp's contact-based pricing.

The Free plan is unusually generous. 300 emails per day with unlimited contacts covers real business use — a monthly newsletter to a 3,000-contact list would fit comfortably. For most SMBs starting out, Free is genuinely enough.

• Free — 300 emails/day (~9,000/month), unlimited contacts, basic features.
• Starter — $9/month for 5,000 emails; $18/month for 20,000 emails; $29 for 40,000; scales up.
• Business — $18/month base for 5,000 emails with advanced automation, A/B testing, landing pages.
• Enterprise — custom pricing, dedicated IP, SSO, dedicated support.
• SMS — priced per SMS by country (~$0.01 to $0.05/message).

Per-email breakpoints on Starter and Business

Starter and Business tiers both scale by monthly email volume, not contact count. Approximate 2026 breakpoints on Starter: $9/month for 5,000 emails, $18 for 20,000, $29 for 40,000, $65 for 100,000, roughly $10 to $20 more per additional 20,000 emails.

Business tier adds automation, A/B testing, and landing pages for approximately $9 to $15/month more at each email volume.

For a business with a big list that sends infrequently (e.g., 50,000 contacts, one email/month = 50,000 emails/month), Brevo is dramatically cheaper than contact-priced tools like Mailchimp.

• 5,000 emails/mo — $9 (Starter), $18 (Business).
• 20,000 emails/mo — $18 (Starter), $29 (Business).
• 100,000 emails/mo — $65 (Starter), $80 (Business).
• 300,000 emails/mo — $175+ (Starter and up).

SMS and transactional email costs

SMS on Brevo is priced per message by country — approximately $0.01 to $0.05 per SMS in North America and Europe. WhatsApp Business is similar, priced per conversation window.

Transactional email (receipts, password resets) is included on all paid plans up to plan limits; overage is per-email at low rates. This is a real advantage over Mailchimp, which requires Mandrill (a separate paid add-on) for transactional.

• SMS — ~$0.01 to $0.05 per message by country.
• WhatsApp — priced per conversation window.
• Transactional email — included in paid plans, cheap overage.

The pricing math: when Brevo beats Mailchimp

Brevo's emails-sent pricing wins for big-list-low-send businesses. A 50,000-contact list emailed twice a month (100,000 sends) costs approximately $80/month on Brevo Business. The same list on Mailchimp Essentials costs approximately $300+/month.

Mailchimp's contact-based pricing wins for small-list-high-send businesses. A 2,000-contact list emailed weekly (~8,000 sends/month) costs approximately $18/month on Mailchimp Essentials versus $18 to $29/month on Brevo Starter — close, but Mailchimp includes more templates.

Do the math on your actual list-to-send ratio before committing. Both offer meaningful free tiers to test.

• 50,000 contacts, 2 sends/month → Brevo ~$80 vs Mailchimp ~$300.
• 2,000 contacts, 4 sends/month → Brevo ~$18 vs Mailchimp ~$18.
• Big list, low frequency → Brevo wins. Small list, high frequency → Mailchimp wins.

Is Brevo worth it for a small business?

For SMBs with big lists and low send frequency, or for anyone needing native SMS + transactional + marketing email in one platform, Brevo is a genuinely good deal. Free covers real business use; Starter or Business at $18 to $65/month covers most SMB scale.

For ecommerce brands running email + SMS revenue programs at scale, Klaviyo is usually the better tool despite the higher price. Its Shopify integration and revenue attribution justify the premium for revenue-focused ecomm.

For creators and newsletter operators, Kit (ConvertKit) is a better fit — its creator-focused automations and Commerce features are absent from Brevo.

• SMB with big list, low send frequency → Brevo wins on cost.
• Need SMS + email + transactional in one → Brevo is uniquely good.
• Serious ecomm → Klaviyo is better despite premium price.
• Creator business → Kit is a better fit.