24 ChatGPT Prompts for SEO You Can Copy and Paste

ChatGPT prompts for SEO are ready-made instructions that tell an AI tool exactly what search task you need done and how to shape the result, from keyword clusters to meta tags to a content brief. Good ones name your topic, your audience, and the output format, so you get organized work instead of vague advice. This page gives you 24 of them, grouped by the SEO job you are doing.

Most SEO prompts fail for one reason: they are too vague. "Give me keywords for my business" returns a generic list with no structure and no intent. The prompts below are different because each one carries context, a clear task, and a format you can act on.

You can copy any prompt as-is, then swap the bracketed placeholders for your own keyword, page, and audience. Use them with ChatGPT, Claude, or Gemini. They work the same way in each.

We built these around the Context/Task/Format framework, the same anatomy we teach in our pillar guide to prompt engineering for business. Below, we also show one before-and-after rewrite so you can see why adding intent and audience changes the output.

Key Takeaways

ChatGPT prompts for SEO work best when they name your target keyword, your audience, and the exact output format.

The points below summarize how to get the most from the prompt library on this page.

• Every prompt here uses the Context/Task/Format anatomy: who you are, what you need, and how it should look
• Copy a prompt, then replace the bracketed placeholders with your real keyword, URL, and audience
• Grouped by job: keyword clustering, search intent, briefs, meta tags, on-page fixes, internal links, and technical SEO
• Never trust the AI for search volume or keyword difficulty, verify those in a real SEO tool before you act
• The same prompts work in ChatGPT, Claude, and Gemini with no changes
• Use the AI prompt generator to build a custom prompt when none of these fit exactly

How to Use These SEO Prompts

Use these prompts by copying one, filling in the bracketed placeholders, and pasting it into ChatGPT, Claude, or Gemini. Each prompt already follows the Context/Task/Format framework, so you rarely need to add anything.

The Context/Task/Format framework has three parts. Context is your topic and who you serve, for example "a dental clinic ranking for local implant searches." Task is the specific thing you want done. Format is the shape of the answer, such as a table, a cluster map, or a 300-word brief. Our prompt engineering for business guide covers this anatomy in depth.

Here is the information-gain point most listicles skip. AI is great at the structured, repetitive parts of SEO, like grouping keywords, drafting meta variants, and scaffolding a brief. It is worst at anything that needs live SERP data or real search volume. The failure mode to avoid is treating a confident AI volume estimate as a fact. It is a guess dressed up as a number.

Before (weak): "Give me keywords about running shoes." The output is a flat list with no intent, no grouping, and no way to prioritize.

After (strong): "You are an SEO strategist for a specialty running store. Our audience is beginner runners training for a first 5K. Take the seed keyword [running shoes for beginners] and generate 20 related long-tail terms, then group them into 4 intent-based clusters labeled informational, comparison, commercial, and local. For each cluster suggest one page title. Present it as a grouped list."

The second prompt names the audience, the seed, the count, the grouping logic, and the format. That is why it returns a plan you can build on, instead of a list you have to sort yourself. When you need a prompt built to this standard for a job not covered here, our free AI prompt generator will assemble one for you.

One rule runs through every prompt on this page: the AI organizes and drafts, it does not know your live search data. Ask it to cluster, outline, and rewrite. Confirm every volume, difficulty, and ranking figure in a real SEO tool before you plan around it.

Keyword Research and Clustering Prompts

These prompts turn a seed keyword into structured lists and topic clusters you can build content around. They handle the sorting and grouping that eats hours of manual work.

The AI is strong at organizing keywords by theme and intent. It is not a source of search volume. In the keyword-gap routines we run at Layer3 Labs across our own portfolio of sites, the pattern is consistent: AI is reliable for clustering and grouping, and unreliable the moment you ask it for volume figures. Pull every number from a real tool.

• You are an SEO strategist. My seed keyword is [keyword] and my audience is [describe audience]. Generate 25 related long-tail keywords, then group them into 4 or 5 topic clusters. Label each cluster with a short theme name and suggest one page title per cluster. Present the result as a grouped list with cluster names as headings. Do not estimate search volume.
• Act as a keyword analyst. Here is a raw list of keywords I exported from a tool [paste list]. Group them by search intent into informational, commercial, transactional, and navigational buckets. For each bucket, note the one keyword I should target first and why. Present it as a table with intent, keywords, and priority pick.
• You are a content cluster planner. My main topic is [topic] and my audience is [audience]. Map a pillar-and-spoke structure: one pillar page and 6 to 8 supporting spoke pages. For each, give a working title and the primary keyword it should target. Present it as a pillar heading with an indented list of spokes.
• Act as a semantic SEO analyst. For the target keyword [keyword], list 15 related entities, subtopics, and questions that a comprehensive page should cover to show topical depth. Group them under headings for entities, subtopics, and questions. Keep each item short and specific to the topic.

Search Intent and Content Brief Prompts

These prompts read the intent behind a query and turn it into a brief a writer can follow. They save time on the structured planning work before drafting starts.

Use the AI to outline and structure. Confirm the ranking pages and their angles by checking the live SERP yourself, since the AI cannot see today's results.

• You are a search intent analyst. For the keyword [keyword], describe the likely dominant search intent, the page type that should rank, and the top five questions the page must answer. Then flag whether the intent is informational, commercial, or transactional. Present it as a short labeled brief.
• Act as a content strategist. Build a content brief for a page targeting [keyword] aimed at [audience]. Include a working H1, a one-line reader promise, seven H2 sections with a short note on each, three FAQ questions, and a suggested word-count range. Format it as a clean brief with headings.
• You are an SEO editor. I want to satisfy the query [keyword] better than the current results. List the subtopics a thorough page should cover, three angles competitors commonly miss, and one unique section that would add original value. Keep each point under 20 words and present it as three grouped lists.
• Act as a topic researcher. For [topic], list the people-also-ask style questions a searcher is likely to have, grouped by stage of awareness from unaware to ready to buy. For each stage give three questions. Present it as a table with stage and questions.

Title Tag and Meta Description Prompts

These prompts draft title tags and meta descriptions that fit the character limits and include your keyword. They are built for fast A/B options.

Generate several variants, then pick the ones that read naturally and match intent. The AI can count characters loosely, so verify the final length before you ship it.

• You are an SEO copywriter. Write five title tag options for a page targeting [keyword]. Each must be under 60 characters, include the keyword naturally, and give a clear reason to click. Mark which two you would test first and why. Present them as a numbered list with the character count after each.
• Act as a meta description writer. Write five meta description options for a page about [topic] targeting [keyword]. Each must be 140 to 160 characters, include the keyword once, and end with a clear next step. Present them as a numbered list with the character count after each.
• You are a SERP copywriter. Here is my current title and meta description [paste both] for a page targeting [keyword]. Tell me what is weak about each, then rewrite both to be more compelling while keeping the title under 60 characters and the description under 160. Explain each change in one line.
• Act as a click-through-rate specialist. For the keyword [keyword] and audience [audience], write three title-and-description pairs, each using a different angle: benefit, curiosity, and specificity. Keep every title under 60 characters and every description under 160. Present them as three labeled blocks.

On-Page Optimization and Content Improvement Prompts

These prompts audit and improve a page you already have, from heading structure to readability to depth. They turn a rough draft into a stronger one you can edit fast.

Here is the failure mode competitors gloss over: Google's spam policy targets scaled, unedited AI content, not AI help itself. Every draft the AI produces needs a human edit and a real point of view before it goes live. Treat the output as a first pass, never a finished page.

• You are an on-page SEO reviewer. Here is my draft [paste draft] targeting [keyword]. Tell me if the keyword appears in the first 100 words, whether the H2 structure supports the topic, and where the content is thin. Give three specific, actionable fixes. Do not rewrite the whole page, just flag the gaps.
• Act as a content editor. Review this page [paste content] for readability and reader value. List the five weakest sentences and rewrite each to be shorter and clearer at a 7th to 8th grade level. Then suggest one original example or data point that would make the page more credible.
• You are an SEO content optimizer. My page targets [keyword] and my competitors cover [paste competitor subtopics or list]. Tell me which subtopics my draft [paste draft] is missing, then propose two new H2 sections that would close the gap. Keep each proposed section to a heading and a two-line description.
• Act as a featured-snippet specialist. For the query [keyword], write a concise 40 to 55 word answer suitable for a featured snippet, then a supporting paragraph and a three-item list that a page could use to reinforce it. Keep the language plain and direct.

Internal Linking and Site Structure Prompts

These prompts map internal links and site structure so your pages support each other and pass authority to priority pages. They organize work that is tedious to do by hand.

The AI can suggest logical links from the content you paste in. Confirm each target URL exists and the anchor text reads naturally on the page before you add it.

• You are an internal linking strategist. Here is a list of my page titles and URLs [paste list]. My priority page to boost is [URL]. Suggest five internal links from other pages to that priority page, with natural anchor text for each. Present it as a table with source page, anchor text, and reason.
• Act as a site architect. Here is my current page list [paste titles and URLs]. Group them into logical topic clusters and identify which page should be the pillar for each cluster. Flag any orphan pages that no cluster links to. Present it as clusters with a marked pillar and a list of orphans.
• You are an SEO reviewer. Here is the body of my article [paste content] and a list of my other relevant pages [paste titles and URLs]. Suggest three to five places in this article where an internal link would genuinely help the reader, with the exact sentence and the suggested anchor text. Do not force links that do not fit.
• Act as a navigation planner. My site sells [product or service] and my main categories are [list]. Propose a simple top-level navigation and a supporting internal link plan that helps users and search engines reach my most important pages in two clicks. Present it as a labeled outline.

Technical SEO, Schema, and Competitor Analysis Prompts

These prompts handle schema markup, technical checks, and structured competitor and SERP analysis from the data you paste in. They speed up the parts of technical SEO that are repetitive but exacting.

The AI can draft schema and interpret data you provide. It cannot crawl your site or see the live SERP, so give it real input and validate any code in a schema testing tool before you deploy it.

• You are a structured-data specialist. Generate valid JSON-LD schema for a [page type, for example FAQ, Article, Product, or LocalBusiness] page. Here are the details to include [paste the relevant fields]. Return only the JSON-LD, correctly formatted, and add a one-line note on where to place it and which testing tool to validate it with.
• Act as a technical SEO reviewer. Here is a list of issues from my crawl export [paste issues, for example broken links, redirect chains, missing titles]. Group them by severity into critical, moderate, and minor, and for each group give the recommended fix in plain language. Present it as a table with issue, severity, and fix.
• You are a SERP analyst. Here are the titles and meta descriptions of the current top 10 results for [keyword] [paste them]. Summarize the dominant content type, the common angles, and one gap none of them fill. Recommend how my page should be positioned to stand out. Present it as three short sections.
• Act as a competitor content analyst. Here is a competitor page that outranks me for [keyword] [paste content or key headings]. List the subtopics they cover that my page lacks, the questions they answer, and two things my page could do better. Present it as three grouped lists and keep each point specific.

Putting These ChatGPT Prompts for SEO to Work

These ChatGPT prompts for SEO are starting points, and the context you add is what makes them yours. The moment you replace the placeholders with your real keyword, page, and audience, the output stops being generic and starts being useful.

Start with one job this week, whether that is a keyword cluster, a content brief, or a batch of meta descriptions. Run the prompt, verify any number in a real SEO tool, then edit the draft and add your own point of view before it goes live.

For more copy-paste libraries, see our ChatGPT prompts for marketing and ChatGPT prompts for business. To go deeper on writing your own, read the prompt engineering for business guide or build a custom prompt with the AI prompt generator. If you want help turning these prompts into a repeatable SEO workflow instead of copy-pasting them by hand, our team can map it to your systems.